It’s back to school time ! We spent the month of August working on a new theme for SEO dashboard so everybody could choose according to their preferences.

This won’t be a long blog article, just a comparaison of the existing Night theme with the new Light theme. Pictures only show the top of each pages but there is a lot more kpis.

-> Lets go

Page 1 : Overview

Tracking essential SEO KPIs is crucial for monitoring the overall success of your website's performance. By keeping a close eye on these key metrics daily, you can ensure your SEO strategy is effectively driving traffic, engagement, and conversions.

Page 2 : Queries performance

Understanding which keywords are generating impressions and clicks is critical for optimizing your SEO and SEA efforts. Analyzing this data allows you to see how users are finding your site through search and which queries are bringing in the most traffic. Use this insight to refine your content, adjust your keyword targeting, and improve your overall search visibility.

Page 3 : Content performance

This metric helps you identify which pages of your website are ranking well in search engines and attracting organic traffic. By evaluating the performance of individual pages, you can pinpoint which content is most effective in meeting user needs, ranking for relevant keywords, and generating engagement. Regularly reviewing this data enables you to make informed decisions on content updates, new topics to explore, or adjustments to existing content to boost SEO results.

Page 4 : SEO Analytics

It’s not just about driving traffic; it’s about converting that traffic into meaningful actions. SEO analytics gives you visibility into whether your organic traffic is leading to conversions. This includes monitoring key user actions such as sessions, add-to-cart behaviors, transactions, and overall conversion rates. By analyzing the behavior of users arriving from search engines, you can assess how well your SEO efforts are driving revenue and take steps to improve the user journey.

Page 5 : Core web vitals

Web performance is a significant factor in SEO, and Google has prioritized Core Web Vitals as key performance indicators that directly influence search rankings. These metrics focus on loading speed, interactivity, and visual stability of your website. Improving your scores on Core Web Vitals not only enhances user experience but also boosts your visibility in search results, making it a top priority for any SEO strategy.

Page 6 : Glossary

This section provides definitions and tips for understanding all the important KPIs you'll encounter in the dashboard. Whether you're new to SEO or looking to refine your strategy, the glossary offers clear explanations of each term used in this dashboard and tips to better use Looker studio.